In a digital world, digital marketing is vital for any business to survive. And for an e-commerce site, the stakes are even higher. Since 90% of customers buy their products online, firms must evaluate their online presence. However, effective marketing is not child’s play. Some call it art, and while some refer to it as a skill. The most vital part of an online business strategy hinges on off-page SEO, and backlinks are core.
The Problem With Backlinks
Not only must you build more backlinks to your page, but you must also create better-quality links. Furthermore, recent updates in Google’s SEO policy has made getting valuable backlinks tricky. A website must be authentic and trustworthy for it to get a good Search Engine Ranking. Furthermore, not all backlinks are the same. Some are toxic that harm your site ranking instead of improving it. Others, like nofollow links, have no utility at all. Therefore, marketers are wary of the types of links they add to their sites. Only external links from high-quality websites have an impact on your marketing.
Gone are the days of spammy backlinks with zero effort. Now, if you want to improve your e-commerce site, you must get strong links. Indeed, they are the backbone of your e-commerce business. But, how can you do that?
We have gathered strategies for efficient ECommerce Link Building, that will help you generate maximum backlinks.
Know the worth of user-generated content:
User-generated content (UGC) is related to your brand, but your users make it. It can be in any form; video, audio, or written. UGC is not commercial, so people prefer it rather than official statements by businesses. And since Google favors UGC, you can kill two birds with one stone.
Link building for ecommerce sites with UGC is simple. Build a community for a loyal customer base. Your biggest fans will take the time to backlink your content in reviews on forums and other pages. Offer them the opportunities to talk about your products by adding discussion forums to your website. You can also use third party sites like Reddit and Quora to build your community. Not only will this increase your backlinks, but it can also strengthen your brand community.
Make it simple for your customers to link your products by providing widgets. Users can embed them on their websites to build links to important pages.
Write Ultimate Guides:
Writing guides tells users that not only do you know what you are talking about, but you are also the voice of the industry. However, the piece must be well researched and well written. Therefore, get ready to put in some time and effort to create valuable writing. You might even have to spend a little money on your cover to make it more visually appealing.
Think about what kind of guide you want to write. It can be a buyer guide or tutorial guide. The former informs users to make the right buying decision, whereas the latter tells them how to use a product.
Then do your research on the topic. Put all the relevant information together in long-form content. After adding the finishing touches, your guide is ready for take-off. You can either publish it on your r ask contributors to promote and link to your website.
Ask people to review your products:
While getting products analyzed is vital for a good marketing strategy, you should ask the right people to review them. Since off page SEO is all about authority, look for bloggers with an excellent online presence in your niche. Once you have located someone who fits the bill, it is time for the first contact.
But, do not jump straight to ask them for a favor. Build a rapport with the author and engage with their blog posts. Then send a letter requesting them to pitch your product. Do not just write two lines and call it a day. Take the time to talk about why you chose their blog and how they are the right choice for you.
Podcasts:
Podcasts are necessary for marketing. Many e-commerce companies have podcasts dedicated to their services. Not only this, these podcasts share information about the latest innovations in the sector and interviews with their partners. Look for people in your company who are well-suited to the audio medium.
However, remember to add podcast transcription to improve SEO. Not only does it increase organic traffic, but it also increases keyword lift. A study found that adding transcripts can improve organic traffic by 15% and increase keyword tracking by 50%.
PR Stunts:
You can get backlinks by grabbing the attention of visitors. And PR stunts are the best way to do that. They can be in a written form or as an interactive video. No matter which format you use, the content must be original and relevant. PR stunts rely on strong emotions for success. So you have to catch the attention of your users with excellent products.
Build a landing page for your PR stunt for more backlinks to your page.
Sell unique products:
You might have heard of the saying that a company is only as good as its Goods. Therefore, building unique products on your e-commerce website can improve link building for your business. One of the most famous examples is the Zombie Shopping Mall experience offered by Wish. It has grabbed a lot of attention from customers and news outlets alike.
Remember to include a short article to go with your landing page to make it more effective.
Newsjacking:
Newsjacking is a great way to stay relevant and inject some fun into your marketing strategy. This trend began with oreo in 2013 when they sent out a simple tweet during a blackout at the Superbowl. The title said: Power out? No problem. And the picture showed an oreo with the statement that you can still dunk in the dark. This tweet alone got 15,880 retweets and 6,200 favorites.
Newsjacking is an opportunity to take a bad situation and make something worthwhile out of it. However, tone-deaf newsjacking can turn ugly fast. For example, during Hurricane Sandy, Urban Outfitters tweeted: This storm blows, but free shipping does not. As you can imagine, the tweet was in bad taste. Therefore, it is valuable to remember that you should not be newsjacking every story. It is better to ignore a story rather than force a connection. Furthermore, getting the timing tight is vital for effective newsjacking.
Conclusion
While it is not easy to build backlinks, it is not impossible. With continued effort and patience, every business owner can build backlinks. However, that is only half the story. Not only does a business need more backlinks, but it also needs to maximize the impact for every backlink. Therefore, it is vital to building strategies that improve credibility and build engaging content.
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