Search engine optimization and branding both are associated together. Though these are different concepts for marketers. Both are dependent on the same constituents. It means that enhancing SEO efforts will enhance your branding. With branding, new SEO events and possibilities open up.
This article is all about Branding and SEO. So, if you’re ready to uphold a marketing plan, then you need to understand the difference between SEO and branding first.
Difference between SEO and branding:
We’re aware that SEO is a marketing channel whereas branding isn’t a marketing channel. With SEO, you can easily invite new users to your website and acquaint them. But branding is a means of broadcast, production, advertising, and improving the overall image of your organization.
Many marketing companies use SEO as a mode of communication and creates brand awareness among potential customers. While for branding we need marketing efforts to build relationships with customers.
SEO and branding cannot operate without each other. So, you need to develop brand awareness that aims in grabbing the attention of the customers. Make sure your brand is the favorite brand.
For this, you need to keep an eye on the real value of SEO in branding strategy.
Read more about the different e-commerce SEO services in detail in this link Ecommerce SEO Services.
How SEO helps in improving branding?
Let’s endeavor on the building blocks of creating an effective SEO with an effective branding strategy to increase traffic to your website.
1- Spot and fit branded keywords
Branded research of branded keywords indicates questions or words that users search for and it should include your brand’s name. With brand searches, businesses can grow at a different level. Once the brand search is done then you can enhance your page ranking. It means that if the brand’s search volume increases with unbranded inquiries then Google will automatically relate your brand’s name with the relevant keywords.
If you wish to secure the rank 1 position on Google then you need to pay attention to brand-related queries, maintain proper blended search outcomes like product details, pictures, videos, etc. Once you’re done featuring branded keywords then do formulate a branding strategy. It means that “your brand name should be put against with your competitor’s name in a video.
2- Execute local SEO
What’s local SEO and its role? Local SEO is used in the branding of local brands by targeting your location. Also, it is the best method of increasing traffic. Around 46% of Google search queries have a local purpose. When customers search about your brand then they might get all commercial information about the brand or the product. So, we need to execute the best SEO strategies that aim at geo-targeting.
Here are the different ways to build a strong local SEO strategy:
- First, optimize Alt tags and filenames to improve brand image which includes brand name and product or services. Also, add relevant information like size, coloring, and gender.
- Test your local business placing on Google which helps in driving traffic from local searches.
- Develop a mobile-friendly website layout.
- Compute local schema.
- Upgrade the page loading rate which gives speed search results.
- Add relevant branded keywords on your website, business surveys, business records on Google’s local SEO, and limited content.
- Loop high-quality websites in your field.
- Obtain online reviews for your website.
3- Request on branded titles
Paying for branded keywords is absurd if we’re getting it for free. Branded searchers have an intent of increasing website traffic. Bidding on branded terms targets potential customers by generating traffic by heading users towards the pages of your competitors. Like for example, if we search Hootsuite brand then we get the following results which reveal their position and rank their competitor on the second position. Also, you can swipe your heads and attack your competitor’s territory.
Paid ads can control messaging and attract potential customers to your website. Organic listings cannot reach the targeted audience to your page. So, all you need to do is get the most out of paid ads and regulate users to your website pages. For that, you can use diverse yet engaging ad formats which include site links and Product Listing Ads.
4- Publish high-quality content
When you publish content try to present your views, opinions, and content on high-quality websites which helps in generating brand awareness, reaches targeted viewers, and boost traffic and reformations.
Content generation is not about establishing links but it also means positioning and building trustworthiness. The idea of content generation means adding significance to website content and illustrate your skill. Visitants offerings allow guest posts and can motivate people to study more about their brand and services.
Keep in mind that before you submit content on a website, examine the website and check how to generate high traffic volume, and then regulate brand values. Then, you can target the relevant audience is relevant to your website. If you’re successful in doing it the right way, then you can generate effective brand awareness.
5- Measure the traffic generated
It’s important to note the percentage of traffic you have generated to your website which helps in figuring out what good for your brand and what isn’t. Also, you get to know how much effort is left to put your brand forward in brand reputation management. All you need to know is that you’re moving in the right direction or not.
With Google Analytics, you can easily measure the number of users that land on your website pages by using branded terms. Also, you can perform SEO, employ a browser bookmark, and do the required alterations for a detailed timeframe. Google Keyword Planner can also be used for maintaining a track of the volume of searches for generating brand keywords.
If you want to perform excellent website analytics, then Finteza is a great alternative to Google Analytics. Finteza focuses on monetization and optimization. The best feature of Finteza is that you can investigate which keywords can drive traffic to your website. Monitoring traffic leads to brand recognition.
So, we can conclude that branded searches are imperative and can mostly be underestimated. No matter what position you take in branded search but without optimization nothing is possible. Try paid SEO to search branded keywords that generate traffic. Furthermore, branding is important for customers who are willing to buy your product. So, focus on generating brand awareness with SEO.